Competitor Tracking Checklist Template

Pages On Their Site

• HomepageHeadline, page title and the claims above the fold: how they describe themselves today.
• PricingPlan names, monthly and annual prices, limits, free trial length, annual discount.
• Offers or campaigns (retail)Current promotions and how deep the discounts go.
• ProductWhat they sell and how they group it.
• FeaturesNew capabilities, and what they stopped mentioning.
• Membership or loyalty club (retail)Member prices, points and perks.
• Changelog or what's newWhat shipped and how often.
• Shipping and returns (retail)Free-shipping thresholds, delivery times, return terms.
• IntegrationsNew partners and ecosystems they're moving into.
• CustomersNew logos and case studies, which show the segments they win.
• AboutLeadership, offices and how they tell their story.
• CareersWhere they're hiring and for which teams.
• Blog or newsAnnouncements and the topics they want to own.

Watch one page per kind, and only those the site links to from its homepage or main navigation.

Picking The Right Page

• Watch the section, not a single item: the offers page, not one campaign; the product range, not one product.
• Prefer pages named near the top of the address (/pricing, /en/pricing), not deep inside another section.
• Skip pages that redirect to the homepage or return an error, and old pages the site no longer links to.
• For a product inside a larger company, start from the product's own page and watch the pages under it.
• Only public pages. Nothing behind a login.

Beyond The Website

• Job board (Greenhouse, Lever, Ashby)New departments or countries, a surge in one team, bulk growth or closures.
• Changelog, blog and newsroom feedsLaunches and company news that never show up as a page edit.
• GitHub releases and repositoriesReleases, new open-source projects, archived ones.
• Press coverageFunding, acquisitions, partnerships, launches, executive moves.
• App Store appsNew versions and their release notes, price changes, rating moves, new or removed apps.
• Official filings (SEC EDGAR, Companies House)For US-listed and UK-registered companies: material events, results, director changes, accounts.

Before You Report A Change

• Seen it twiceCheck again before you report it: some changes are tests or rotating content.
• Not a country versionMake sure you compared the same language and region.
• Not navigation or footerA site-wide edit is one change, not one per page.
• Dated honestlyIf you only know it changed between two visits, give both dates.
• ExplainedSay what changed, why it matters to you and what to do about it.